Well, at least a tiny little part of it does. This is an interview/questionnaire that Larry Young ran past a bunch of bloggers as part of his (sadly, now-terminated) Loose Cannon over at CBR. He wasn't able to finish the piece, so I took it upon myself to post my answers to him. Occasionally the blogosphere has moments of self-reflection and I figure I can just post this for the next time such issues come up. Larry's questions are in boldface.
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Comics blogs seem to be a "what have you done for me lately" sort of thing in terms of attention, readership, and import. Cranking out content for eyeballs seems to weigh more one side than the other when it comes to telling both sides of a complex issue. How do you see Highway 62 in terms of its audience? Do you feel that having "ruin" in the name of your blog limits the audience you can potentially reach?
I won’t argue the point with you. It’s obviously critical for bloggers to keep the content coming. Does that mean it’s good to just dump a bunch of recycled headlines from Newsarama? Of course not. What I mean is a relatively consistent stream of solid content, with the occasional dash of snark for zest. Don’t throw out a regurgitated press release just to get something up for the day. Give folks a reason to come back to your blog. If you’re not adding something to those news bits, then why shouldn’t I just hit The Pulse instead?
The readership is sharp enough to know that some bloggers are always putting up fresh stuff constantly and some do an essay a week. How do you prefer your “news”: in headline-sized bites, or in a meatier and more in-depth format? Readers figure out who’s doing what and click to accordingly.
As for telling both sides of a complex issue, people who get PAID to do that have a hard enough time of it. I’m not going to make excuses for bloggers being one-sided. It’s a simple fact. Blogging as a whole may be a democratic process (more accurately anarchic), but every individual blog is a tiny little fiefdom where the blogger pretty much has absolute power. There’s creators who I really like and I’m likely to blog every single bit I can about them. Likewise, there’s creators who I’m going to blog about only after they put their foot in their mouth. And then there’s most everyone else who I figure gets enough coverage elsewhere and you’ll never ever read about on Highway 62.
It’s like nobody goes to the scandal sheets for fair and balanced analysis of a story. They go to see the freakshow. There’s plenty of folks who cover that side of things and make it damn entertaining, but I don’t think they’re working under any illusions of being unbiased or doing anything other than getting a chuckle (at someone else's expense or not). And man, does that ever happen a lot in comics.
I not sure how think of an audience for Highway 62. I mean, it’s only been around for a couple of weeks now. If I tried to second-guess my readers in terms of content, then I’d never get anything done. That’d be like publishing/creating books based strictly on rigid genre criteria and audience expectation, and that’s a dead end, right?
How do you see the coverage you offer? Do you try to go for a journalistic viewpoint of the latest pop culture news, or are you content to provide links to news others point out? Or is there a third path you feel Highway 62 travels? Basically, why do you do what you do?
In terms of the coverage I offer, I’d say it’s a balance of things that plenty of other people link to and random other stuff that’s likely only of interest to me and a few others. Granted, with the news coming out of Chicago last weekend, that’s been skewed, but it always evens out.
I’m not comfortable calling myself a journalist. Particularly in a field that’s as driven by personal taste as comics is. Really, there’s only a few journalists actually working in comics, much less comics blogging. Most of it is heavily opinion-driven and doesn’t make any pretense at being more than that. Besides, I’ve always been leery of journalists and the whole concept of journalistic impartiality. Journalists are people. Media outlets are run by people. People are biased, whether they choose to own up to it or not is up to them. The facts might be ironclad, but the context into which they’re spun is far from it.
Why I do what I do is directly tied into that skepticism regarding reporter’s neutrality. We’ve all got opinions, right? I just want to make sure that mine have a fighting chance of getting expressed. Are they any more or less valid than anyone else’s? Not particularly. If you don’t like ‘em, there’s always a comments section (or failing that, you can blog about ‘em yourself.)
Aside from this, there’s a social aspect to it that I won’t deny. It’s just another way of communicating, and I’ve been doing online communication of one form or another since I was in college. I dragged my feet about blogging but realized that I was spending so much time commenting on other folks’ blogs that I figured I’d have enough to say on a blog of my own. Easier said than done.
What sort of priority do you give to "news" in comics, however you define it?
I probably give comics “news” a bit too much weight, given that most of it is simply not news. If there’s a particularly big story, I’ll probably weigh in on it (sometime making fun of it, but there’s folks who do it so much better than I do.) Like anything else, it depends on the story and how I’m feeling that moment.
But really, most of what gets announced isn’t worth really even making fun of. “Hey, look! We sold out of a comic and you can’t get it anymore! Woohoo!” That’s not news: that’s bad forecasting and taking glee in hosing your market. Conversely, announcing that you needed four printings to match demand is only a little better, but at least you’re TRYING. But really, a lot of the rest of what’s printed on news sites is pre-solicitation materials, which is fine from a purely informational standpoint: I want to know about interesting projects as they come out. But stating that Writer X and Artist Y have teamed up to bring you the next story arc of Character Z that’s going to be the definitive take like you’ve never seen it before? Not news to me, but it motivates other folks, I’m sure.
Like newspaper reporters keep state government honest with their reporting... do you think bloggers and other observers of the comics scene keep comics publishers and creators honest? Or is it more like the dispute between orthopedic surgeons and podiatrists as to who has jurisdiction over the ankle? Where does the foot stop and the leg begin, right?
I might debate you on reporters keeping government honest, but I’ll play along. Frankly, you’d have to ask the publishers and creators that question. I can only make guesses. And, as with anything, its all dependent on the individuals in question. There are plenty of creators who seem to take great glee in winding up bloggers/online commentators. I mean, how could you even keep up with everything that goes on online? Trying to follow EVERYTHING? That’d be a short route to the rubber room and a lifetime supply of Xanax.
I don’t think that the bloggers are keeping creators or publishers from doing anything they wouldn’t already do. That doesn’t make a hell of a lot of sense. I mean, if they’re so unsure of their plans/creations, they wouldn’t worry too much about what a handful of loudmouths on the interweb had to say, would they? Frankly, I’m not sure that bloggers really wield all that much power (though some would argue that point.) It might not be a bad idea to spread some review copies around to bloggers who are receptive to what you’re doing, but to cater to their whims in an effort to curry favor is likely to be disastrous. That said, the comics market is inbred enough that I’d really prefer publishers ignore bloggers entirely and concentrate on outlets who’ve never read a comic (and don’t know what they’re missing.)
Ultimately, I don’t think that if a blogger (or two or three or five) calls “bushwah” on an event or whatever, that it’s going to change anyone’s mind. Look at IDENTITY CRISIS. Half the blogosphere thinks that it’s not only a bad idea but that the execution isn’t all that great, either. That’s not slowing DC down any, is it? Likewise, every blogger and critic banded together couldn’t save something like WILDCATS 3.0 from the chopping block.
Finally, everyone knows that the foot ends at the foot bone, where it connects to the ankle bone.
Do you find your blog to be customer- or reader-driven, or do you just write what you want and let the audience be damned? Or is there some complex recipe of the two involved?
A customer-driven blog? That’s a novel idea. Wonder how that’d actually work.
Truthfully, I consider the audience a bit, in terms of civility and clarity (which doesn’t always make it to text). Content-wise, though? I try not to let my perceptions of the audience drive what I actually write. I’ll admit I’m far more conscious of it in my blogging as opposed to writing fiction. Blogging is more like public speaking to me, so I think about self-presentation a lot more than if I’m simply posting on a messageboard or forum. People can only judge you by the text you write, when it comes to the internet. I’m a difficult enough person in real life; I don’t need to come across as a pretentious jerk online.
I know. Too late for that…