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When is a joystick not a joystick?

Level Up : How the Videogame Industry Shot Itself In the Joystick--and Why the Wii Has Stopped the Bleeding

Required reading. Disruptive technologies (like the OGN and webcomic) rule. Thesis, meet antithesis. Can't wait for the synthesis.

Speaking of which, guys like this are part of the problem, not the solution. Oh no, young males not the end-all, be-all of the videogame market? Everything I know is wrong!

Substitute "video games" for "comics."

Thanks to Dorian for pointing this out.