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FULL BLEED SPECIALWE’LL SIT ON THE PORCH AS THE GOOD MEN STARE As a matter of course, I attend a lot more comic shows than I used to. That’s the way things work now. I used to do one. That being SDCC. Then I started hitting the Bay Area shows: Wonder-Con (Oakland in exile) and APE. And one other, the San Jose Super-Con.
My first trip there was a Sunday two years back or so, at what might have been the nadir of my efforts into putting STRANGEWAYS out. The year before that, I’d watched Speakeasy go the route of the Titanic, even though nobody could point at one particular iceberg. The ship went down, but I managed to get onto a lifeboat safely and before the vortex of the ship being sucked under drew me in. In that I was lucky. But moving and trying to sell the book to other publishers and life in general got in the way for much longer than I’d have liked. It was at that show that I was asked by my friend James (Sime of the Isotope) if I was still planning on putting the book out.
This year I was somewhat dragging my feet about going to Super-Con again. Temperatures were going to push triple digits at their peaks, and that particular venue is no damn good in the heat at all. Remember, it’s more or less a giant exterminator’s tent made of rubberized plastic (not known for its breathability) with metal ribs holding up the works. Put a couple hundred attendees in there at any given time all sweaty and breathing and you can imagine what it feels like (at least it’s relatively dry outside). Not the most pleasant way to spend the day, even when you’re selling books.
And when you’re not selling books, well, even less pleasant.
It’s not like I was in a bad location. I was two tables down from Howard Chaykin (did you know he’s doing a new DOMINIC FORTUNE mini for Marvel Max? I sure as hell didn’t, but it is something I would buy without hesitation). I was next to Alex Sheikman of ROBOTIKA/ (designer on the ALICE games and a penciller/inker back in the 90s for both Marvel and DC) and next to new publisher Hightower Comics. Not a bad location at all. Granted, up the aisle you had Humberto Ramos creating a giant line and Eduardo Risso right next to him, so some guys could generate traffic. But us on that other half of the aisle? Not so much. Horses only come to water if they’re thirsty, apparently. Who knew? I could still troll up a few with the promise of cowboys and werewolves (remember, they don’t want to know that it’s really about family and friendship and the obligations of both—they just want something interesting to read.) But not as many as last year. And perhaps that’s an unfair benchmark. Because I didn’t have much of anything new, other than telling people about the second book starting out as a webcomic (though I did have one buyer convinced that he’d bought the first issue of STRANGEWAYS a long time ago, which is weird, since even I don’t have one of those.) But if you apply that same logic, I shouldn’t have doubled my sales at the Stumptown Comic Festival like I did this year over last. It’s probably a testament to the nature of the show. Super-Con is very much more a mainstream comic fan’s show with lots of dealers, a solid number of high-power artists. There just weren’t a lot of fans out there. Maybe it was the heat. Maybe they were all going to the beach or going to the Bay to Breakers in SF. But they sure weren’t coming to the South Hall of the convention center. And I couldn’t help but feel that it was the kind of show that was being put on that people just weren’t coming to. Bear me out here. Stumptown, in Portland (which is actually Comicstown, USA, just ask anyone) was literally a quarter of the size of Super-Con. Yet the aisles were bustling at all moments of the show (minus the two hours of startup time on Sunday, even hipsters gotta sleep sometime, as well as attendees of the Comic Art Battle the night before). People at Stumptown were hungry for something to read, new or not, familiar or not, mainstream or artcomics. Another example, probably unfair in the extreme, is Wonder-Con. Granted, Wonder-Con is far larger than Super-Con, and it’s held at a time of year when considering going into an enclosed space with hundreds if not thousands of eager pop-culture hunters isn’t tantamount to madness. However, my discussions with indie comics folks at Wonder-Con led me to believe, along with my own experience, that Wonder-Con’s attendees were much more interested in diversity than it first might appear. Remember, San Francisco is home to three great comic stores that I can name without any thought (okay, one of ‘em is in Berkeley), so they already have an obscene amount of choice when it comes to the gamut of comics out there. And yet the people who came to Wonder-Con were still eager to find independent stuff, or stuff that simply couldn’t compete in the direct market (albeit exemplary direct market stores). Much more so than the perception that I got from the San Jose crowd. I dunno, perhaps people were saving their pennies for the big Anime show that’s happening this weekend. That could certainly account for some of it. But again, the facile perception there is that anime/manga fans aren’t interested in mainstream US comics at all. So maybe there’s not going to be overlap anyways. I’m not entirely sure of that and feel there’s probably a great deal of cross-audience siphoning going on, particularly when spending money may be tight amongst the core audience. Now, contrast Super-Con, which is very much a traditional comic show, heavy on the mainstream creators, heavy on the dealer’s booths, working on building programming, but still far from the core draw. My feeling is that there was a small amount of actual collectors, a number of people out seeking weird old stuff and quarter bins to go through (which I’d have been given more time), a few seeking celebrities, but by and large, people going after a particular signature/sketch/chat and not really open to much else. Very particular, not omnivorous. They knew exactly what they were looking for and not really interested in anything else. There’s stores like that, which I’m not usually interested in. Sure, if I’m lucky, I can get the new AGENTS OF ATLAS there and maybe a Vertigo book I’m after. But by and large, it’s not cultivating an audience that I’m a part of and is either unwilling or unable to be a bit adventurous. So I don’t shop in those stores as a rule. This, however, was the vibe that I picked up from the show. And really, after the energy and enthusiasm of Stumptown, it was a huge buzzkill. That isn’t to say that there weren’t good reasons to go to Super-Con. I sold a few books that I wouldn’t have otherwise. Got to get a sketch from Howard Chaykin and chat with him for awhile. Not to scare anyone, but Mr. Chaykin doesn’t seem like someone to hold his feelings back (as I found out when I startled him with my ninja-like stealth). I had a chance to talk with Eduardo Risso (would’ve gotten a sketch had the show gone better for me). Ran into a couple independent comics guys who I’m sure will make for good contacts and sounding boards in the future. And I managed to get some cheap comics. Here, let me make a list.
Really, I want every show I go to to be an interesting, engaging (and at least semi-profitable) experience. I know, I’m at the stage of my “career” where I should be clawing out one reader at a time and stay from dawn to dusk to get the job done. But when the fish are not only not biting, but staying the hell away, you long for the comforts of home. Of course, I’m staring down the barrel of another show in two weeks. This one being in my old stomping grounds of the San Fernando Valley. Have to say that I’m looking forward to getting to introduce STRANGEWAYS to what amounts to a brand new audience. I have to say that my preconceptions lead me to believe that the horror audience will in general be more accepting of a western/horror hybrid than the western audience will. Perhaps I’m wrong. I’d love to have the opportunity to be proven wrong in that. In the meantime, unpack, collate addresses, tabulate expenses, ship out a lingering order to Baker and Taylor, oh and measure the sight distance to my monitor so I can get my new glasses fitted. And maybe write up that STAR TREK review. |
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