SCALPED – trades versus monthlies
The original numbers are here. I’m going to reproduce the relevant portion.
Let’s leave aside discussion of the accuracy of these numbers, as I’m sure there will be. And really, the exact figure isn’t what I’m interested in. What I *am* interested in is that the month the fourth trade collection of SCALPED was released, it sold 3,337 into the DM (I’d assume there’s spillover into the bookstore market as serviced by Diamond). Given those numbers on their face, SCALPED sells half its monthly numbers in trades, in the first month of release. That’s the first bite of the apple. It doesn’t count traffic after that month, which there is, though probably not nearly as dramatic as that. If this leaves any question as to the value of the trade collection market, then I’m not sure what to tell you. Yes, there will be the chorus of “but the trades wouldn’t exist without the monthlies! And they’d be too expensive to produce otherwise! And a! And a! And a!”
But still, those are impressive numbers for trade sales. Though really, I’d be happier if they were five times that. I bet the audience would be there there if anyone had any freaking idea how to actually connect it to the books.
Wonder what the rest of the trade collection numbers look like…
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